Seller Information

Enhance—Packaging for Profit

• Getting your house ready for sale
• Good first impression
• No longer a home but a product for sale
• Spend $1 to get $3 in return

Price—Best List Price
Results in Best Sale Price

• Educate you on trends
• Snapshot of how your home fits into the market
• Slightly less, slightly more pricing strategy

Risk of Overpricing –
Missing Peak Selling Activity

Pricing your property competitively from the start will
generate the most activity among brokers and buyers.

Exposure—Increase Buyer Flow

• Motivate agents
• Motivate buyers
• Master marketer
• Effective Web sites

Exposure on theWeb

• REALTOR.com (#1 real estate website in the world)
• Trulia.com (2,000,000+ visitors per month)
• Google.com (#1 search engine in the world)

REALTOR.com

It means your listing will be customized with:
• Eye-catching banner headlines
• Scrolling text
• Detailed descriptions of the property
• Virtual tours
• Display up to 25 photos!
• More photos means your listing will be located closer to the top of a
home search! Ursula Gray Realty listings with multiple photos will rise to the top
of search results
• Activity reports which will highlight how much traffic your listing
has received

Exposure to Real Estate Agents

• Hot Properties
• Caravan
•Weekly sales meeting
• Direct email

Exposure to Buyers

•MyAgentOnline
• Advertising
• Signage
• 24/7 on-duty agent
• Newspaper
• Direct mail
• Open house (Where applicable)
• Yard brochure box
• Home information store
• Custom web address

EffectiveMLS Listing

How I’ll Generating More Offers

• More action means more offers
• Follow up with every showing agents
• Educate the buyer’s agent

A Word of Caution

In order to maintain the strongest negotiating position, we recommend that you do
not discuss the following information with any buyers or other real estate agents.

1. Reason for selling
2. Urgency to sell
3. Willingness to consider an offer less than listing price
4. Financing terms you would accept
5. Personal property you might be willing to include
6. Timing and benefits from your company (if a corporate relocation)
7. Any other confidential information

Closing the Sale

Handling the details
We will monitor the progress of the transaction, including
the satisfaction of contingencies and conditions.
Working with the buyer’s agent
We will continue to work on your behalf in dealing
with the buyer’s broker.
Keeping you informed
We will stay in touch on a regular basis to keep
you informed and answer your questions
throughout the entire transaction.

Worry Free—Managing the Details

Have listing sent directly to you with our “New Listing Nodification”

Closing Responsibilities
Seller Side - Resale

___ Change status in MLS andWeb site
___ Deliver contract to closing firm/attorney
___ Turn in earnest money
___ Contact lender, verify loan application completed
___ Verify Condo/HOA documents are ordered
___ Coordinate inspections
___ Order HOA documents if needed
___ Verify appraisal ordered
___ Send survey/title information to closing attorney
___ Verify with closing attorney the title search is ordered
___ Verify home inspection completed
___ Get status from lender/commitment letter
___ Verify well and septic report completed if needed
___ Verify title is clear and survey is ordered
___ Negotiate repair request
___ Assist in securing vendors for home repairs
___ Confirm financing status with lender
___ Send home warranty information to closing attorney
___ Verify payoff from existing lender ordered
___ Verify loan is out of underwriting
___ Advise seller of last details
___ Check in with lender/clear to close
___ Get copy of well and septic report for file
___ Confirm time of final walkthrough
___ Contact closing attorney for preliminary HUD
___ Contact seller - bring keys to closing/photo ID
___ Walkthrough completed
___ Check in with seller needs/concerns?
___ Contact attorney for final HUD and post
___ Pick up signs and lockbox
___ Provide seller information for closing attorney
___ Attend closing
___ Follow up after closing to ensure all details have been completed

Before, During and After the Sale

Transaction-Related Services
• Mortgage
• Title Insurance
• Home warranty
• Insurance

Pre-Move Services
• Mobile mini-storage
• Moving van lines
• Moving supplies/boxes
• Temporary housing
• Hotel accommodations
• Furniture Rental

Post Closing and Seller Services
• Home repair and remodeling
• Landscaping and lawn maintenance
• Handyman services
• Painting
• Security systems
• Locksmith service
• Decorating
• Housecleaning
• Blinds/shutters
• And Much More!
View my list of partners

My Company—
More Than Just a Sign

• Full-service company
• Reverse prospecting 800 number
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WhyMe? – Your Satisfaction
EqualsMy Success

• Integrity, skill and strength of marketing plan
• Service guarantee
• Help you make good decisions

• Trusted advisor
• Skillful negotiator
• Consultant
• Help you make good decisions
•Master marketer